Freedom Energy renews planetarium naming rights at McAuliffe-Shepard Discovery Center

Freedom Energy Logistics has renewed its naming rights sponsorship for the planetarium at the McAuliffe-Shepard Discovery Center in Concord, extending support for STEM education and immersive space-science programming. The agreement helps sustain one of the center’s signature experiences and deepens a New Hampshire partnership focused on learning and community impact.

Why it matters: - The renewal keeps funding behind one of the McAuliffe-Shepard Discovery Center’s signature educational attractions. - The planetarium supports hands-on STEM learning for visitors of all ages. - The sponsorship helps the Discovery Center continue programs tied to astronomy, aviation, Earth science and space science. - The partnership reinforces a New Hampshire-based connection between business support and public science education.

What happened: - Freedom Energy Logistics renewed its naming rights sponsorship of the planetarium at the McAuliffe-Shepard Discovery Center in Concord. - The company first adopted the planetarium in 2024. - The announcement came Oct. 29, 2026. - The renewed agreement continues the planetarium’s naming rights under the Freedom Energy brand.

The details: - The Freedom Energy Planetarium is a full-dome digital theater. - The planetarium is one of only three in North America with a 10K projection system. - The space is used for immersive shows and educator-led experiences. - Those programs help visitors explore the night sky, travel beyond Earth and connect classroom lessons to space science. - Freedom Energy CEO Bart Fromuth said the company views the renewal as a way to invest in a place that honors New Hampshire’s space pioneers and encourages the next generation to learn and reach higher. - Tom McGee, acting executive director of the Discovery Center, said sponsors like Freedom Energy help sustain exhibits, planetarium experiences and educational programs. - McGee said the partnership expands the center’s capacity to welcome learners and inspire people across New Hampshire and New England.

Between the lines: - The renewal signals that the planetarium is more than a branding asset. - The sponsorship appears to function as both a philanthropic investment and a local community partnership. - The Discovery Center benefits from private support for a high-cost, high-impact experience that likely draws visitors and school groups. - For Freedom Energy, the deal ties the company to science education, workforce inspiration and regional visibility.

What's next: - Freedom Energy will continue as naming rights sponsor of the planetarium. - The Discovery Center will keep using that support to deliver exhibits and planetarium programming. - The center said it will continue its mission to inspire visitors to explore astronomy, aviation, Earth and space science. - Freedom Energy also directs readers to its website at more information. - The Discovery Center directs readers to its website at the museum’s website.