SilverTech adds Optimizely partnership to boost enterprise CRO

By AI, Created 5:56 PM UTC, June 02, 2026, /AGP/ – SilverTech said June 2, 2026, that it has formed a strategic partnership with Optimizely to expand its enterprise digital experience and conversion optimization work. The move is aimed at helping clients use experimentation, personalization, and data-driven testing to improve revenue from existing demand.

Why it matters: - SilverTech is adding another major platform partner as enterprise brands face higher acquisition costs and more pressure to convert existing traffic. - The partnership is designed to strengthen SilverTech’s ability to deliver experimentation, personalization, and data-driven optimization that can improve conversion rates and revenue. - Optimizely’s experimentation tools give SilverTech another way to connect strategy, UX, data, and technology into measurable performance gains.

What happened: - SilverTech announced a strategic partnership with Optimizely on June 2, 2026. - The deal expands SilverTech’s enterprise digital experience capabilities. - Optimizely is described as a digital experience platform provider. - SilverTech is a digital experience consultancy focused on growth and transformation.

The details: - SilverTech said the partnership will help enterprise organizations improve performance through experimentation, personalization, and data-driven optimization. - The company framed the market problem as a need to convert more of the demand organizations already have. - SilverTech said its approach combines strategy, data insights, UX design, AI, and results-focused experimentation. - Optimizely’s DXP includes an experimentation platform that is built to turn insight into measurable performance gains. - The release points to a commissioned Forrester Consulting study, Total Economic Impact, as evidence of the platform’s impact. - Chris Crombie, chief growth officer at SilverTech, said the partnership helps clients activate data, test faster, and improve performance in ways that affect revenue. - Jessica Dannemann, chief partner officer at Optimizely, said the partnership fits Optimizely’s go-to-market strategy and supports outcomes for joint customers. - Katie Dawson, senior director of partnerships for North America at Optimizely, said SilverTech is a natural fit for the North America partner community. - SilverTech said the Optimizely relationship strengthens its broader technology ecosystem and adds enterprise-grade experimentation and optimization capabilities.

Between the lines: - SilverTech is leaning into a common enterprise theme: growth is shifting from more traffic to better use of existing traffic. - The partnership also signals that platform alliances remain a core way digital consultancies deepen their service offerings without building every capability in-house. - The emphasis on measurable impact suggests both companies want the relationship to be judged on outcomes, not just integration breadth.

What’s next: - SilverTech is expected to incorporate Optimizely into enterprise optimization programs and broader digital experience engagements. - The two companies said they see room for the partnership to grow across joint customer work. - SilverTech will continue working across its wider platform ecosystem, which includes Contentstack, Sitecore, Progress Sitefinity, Kentico, Microsoft, Salesforce and Optimizely.

The bottom line: - SilverTech is betting that pairing consulting services with Optimizely’s experimentation stack will help enterprise clients improve conversion and revenue faster.